Ration Store, formerly known as VB, is a heritage South Asian supermarket with brand values deeply rooted in tradition, community cultivation, and sustainability.
Its concept revolves around the "Immigrant Pantry," reimagining culinary diversity as a unifying force and fostering a sense of cooking across borders, inspired by the historical notion of ration cards in India.
Its concept revolves around the "Immigrant Pantry," reimagining culinary diversity as a unifying force and fostering a sense of cooking across borders, inspired by the historical notion of ration cards in India.
